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Boston Innovation District News – Allen & Gerritsen Moving to Seaport East

Ad firm Allen & Gerritsen headed to Innovation District

allen gerritsen advertising boston innovation district

By Brendan Lynch  |   Monday, August 22, 2011  |  http://www.bostonherald.com

Boston’s Innovation District has landed another big name as advertising agency Allen & Gerritsen is moving to the South Boston Waterfront.

A&G will move to Seaport East in September 2012 from its current offices in Watertown and Newton. The agency said it plans to hire an additional 50 employees after the move.

The new office will include a digital incubator, which will be used to experiment on new media technology, and a production studio.

The 120-person agency, with clients such as the Boston Celtics and Ninety-Nine Restaurants, was recently ranked No. 1 in Ad Age magazine’s list of best places to work.

Article URL: http://www.bostonherald.com/jobfind/news/media/view.bg?articleid=1360561

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What’s Next for Boston: Allen & Gerritsen Moves to the Innovation District

Advertising Agency is Number One Best Place to Work According to Advertising Age

allen gerritsen advertising boston innovation district

allen gerritsen advertising boston innovation district seaport east 2012

August 22, 2011 12:46 PM Eastern Daylight Time

Taking inspiration from a city known for discovery, CEO of Allen & Gerritsen (a&g) Andrew Graff announced today that the 120-person advertising agency, which was named the best place to work in the US by Advertising Age, is moving to the Innovation District of Boston. The Innovation District on the South Boston waterfront was created to attract clusters of innovative people and companies to fuel economic engines for the region. a&g will be moving to Seaport East in September 2012 from its home for 25 years in Watertown and Newton. Once the move is complete, the agency is projected to add up to 50 employees.

“That’s why the Innovation District will be the perfect home for our agency.”

“Allen & Gerritsen is a forward thinking advertising agency, a company that is driving innovation,” said Mayor Thomas M. Menino. “Their business will benefit from collaborating in close proximity with companies such as Vertex Pharmaceuticals, AisleBuyer, Communispace and Babson College. I am thrilled that they are bringing 120 new employees and adding 50 after their move, to the Innovation District — this is great news for Boston.”

“Creativity, technology and curiosity are at the heart of Allen & Gerritsen’s core,” said Graff. “That’s why the Innovation District will be the perfect home for our agency.”

For the past four years and through a down economy, Allen & Gerritsen has achieved double-digit growth: landing clients, hiring employees and developing new areas of business. One of the few independent advertising agencies in Boston and throughout the country, its forward thinking has bolstered its expansion. Its clients range from Boston brands such as the Boston Celtics, Ninety Nine Restaurants and Bright Horizons Family Solutions to global businesses such as life sciences giant Waters Corporation, financial services company MFS and Toyota Industries’ Raymond Corporation.

Allen & Gerritsen will take advantage of its Innovation District address to attract strategic hires and build on the strengths as an agency for the next generation of marketing. The agency delivers strategic and creative expertise ranging from broadcast and print to the latest emerging technologies in digital, mobile, search and social media marketing as well as brand promotions and media planning/buying. The new space will allow for expansion of the Digital Incubator, where a&g researches, tests and invests in emerging marketing technologies that will affect how companies communicate with consumers and businesses. The offices will house a&g’s in-house production studio, which plays a major role in the creation of the agency’s media channels and original programming. In addition, the location will be integral for business development, given the national and global range of the agency’s client base.

The location will also allow the agency to advance its leadership in the Boston business community. Allen & Gerritsen is actively involved with the Greater Boston Chamber of Commerce (a&g’s CEO Andrew Graff is on the Board), MITX and Suffolk University Sawyer Business School. Graff is also the Chairman of the Ad Club of Boston, which represents 8000 members of the advertising industry. The agency supports nonprofits such as the Boys and Girls Club of Dorchester, Citizen Schools and the New England Sports Museum by donating marketing services, volunteering time and serving on boards.

“Boston has a history of being on the forefront of invention and culture,” said Graff. “Allen & Gerritsen will play a major part in Boston’s economic future as a world class city of innovation.”

About Allen & Gerritsen

Allen & Gerritsen (a&g) is a 25-year-old advertising agency with an entrepreneurial spirit. Always focused on what’s next, we view the agency as a lab, incubating ideas to build business (including our own media channels like #Techi). a&g is ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US and named a Best Place to Work by the Boston Business Journal. Our client roster is comprised of a mix of consumer and BtoB including: The Boston Celtics, Bright Horizons Family Solutions, Bonefish Grill, Comcast, Hannaford Supermarkets, MFS Investment Management, Ninety Nine Restaurants, WBUR, Partnership for a Drug Free America, Raymond Corporation (a division of Toyota Industries Corporation), Toy State, Waters Corporation and Zildjian.

Contacts

for Allen & Gerritsen
Rebecca Sullivan, 781-326-1996 or 617-501-4010
rebecca@rsullivanpr.com

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AdAge Darling Allen & Gerritsen Plots Move to Boston’s ‘Innovation District’

By Kiran Aditham on August 22, 2011

Sounds like it was a big day at the office of Allen & Gerritsen, which just topped AdAge‘s “Best Places to Work” list and will soon have a new home according to an announcement made today by agency CEO, Andrew Graff. A&G’s top exec has revealed that the 120-strong agency will be moving offices from Waterton, MA to the “Innovation District” on the South Boston waterfront in September 2012 and expects to add 50 more staffers by the time the transition is complete.

In his statement, Graff said, “Creativity, technology and curiosity are at the heart of Allen & Gerritsen’s core. That’s why the Innovation District will be the perfect home for our agency.” A&G’s CEO seems like a Beantown supporter through and through as his agency not only counts local clients including the Celtics, Ninety Nine Restaurants and Bright Horizons Family Solutions, but he’s also on the board of the Greatest Boston Chamber of Commerce and is the chairman of the Ad Club of Boston.

Among other things, Allen & Gerritsen’s Innovation District digs will house the agency’s in-house production studio and allow for expansion of its Digital Incubator.

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Ad agency grows into Innovation District

By Johnny Diaz and Casey Ross
Article Courtesy of:  Globe Staff / August 23, 2011

The ad agency Allen & Gerritsen was growing, but its Watertown location, on the outskirts of Boston’s media market, was an obstacle when it came to attracting talent.

So the agency is moving into South Boston, bringing 120 employees to the Seaport District, and planning to add 50 more staff members after it gets there.

“We had great space and we were in a great location,’’ said Andrew Graff, chief executive of Allen & Gerritsen, but “our business is all about talent and our ability to attract additional talent from all over the country.’’

And Boston, he said, is the draw.

The agency will move next year to the Seaport District, the waterfront area between Fort Point Channel, Summer Street, and the Boston Marine Industrial Park.

Allen & Gerritsen will join a growing number of businesses moving into or near the area, which has been dubbed the Innovation District by Mayor Thomas M. Menino.

“They want to be part of the creativity of this part of the city and all the new products being generated there,’’ Menino said of Allen & Gerritsen. “The area has really taken off.’’

Two weeks ago, the developer of Pier 4 in the Seaport District said that after years of delay, it will build a $170 million apartment and retail complex there, including a 21-story tower and 357 apartments.

Others businesses moving to the area include Vertex Pharmaceuticals Inc., which is bringing 1,350 employees from its Cambridge location and adding another 500 workers, and the law firm Fish & Richardson, which is moving out of downtown Boston.

Graff said the advertising agency’s move to the district will allow it to be closer to Boston’s business community and more visible.

Other agencies that have moved into the city include the advertising firm Mullen, which relocated from Wenham to downtown Boston two years ago, and social media software company Communispace, which plans to move in October from Watertown to a spot near the Seaport District.

Allen & Gerritsen will move into 34,000 square feet of office space at 2 Seaport Lane, next to the Seaport Boston Hotel, with the option of expanding to 40,000 square feet.

Boston Innovation District - South Boston Seaport District

Allen & Gerritsen - Boston Innovation District - South Boston Seaport District

“We have room to grow,’’ said Graff, who is also the president of The Ad Club of Boston, an industry group.

Graff said Allen & Gerritsen has grown despite a down economy by landing new clients such as cable provider Comcast Corp. and Raymond Corp., a division of Toyota Industries Corp.

The agency’s other clients include local brands such as the Boston Celtics, Bright Horizons Family Solutions, and the Ninety Nine Restaurants chain.

Last year, the agency developed a popular television, radio, and online campaign for National Public Radio affiliate WBUR-FM 90.9 to help the station differentiate it from WGBH-FM 89.7, Boston’s other major NPR affiliate.

National industry magazine Advertising Age yesterday named Allen & Gerritsen as the best place to work among ad agencies across the country.

Johnny Diaz can be reached at jodiaz@globe.com.

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Full coverage of Allen & Gerritsen move to Boston Innovation District:

AdAge Darling Allen & Gerritsen Plots Move to Boston’sInnovation District

mediabistro.com – Kiran Aditham – ‎Aug 22, 2011‎
A&G’s top exec has revealed that the 120-strong agency will be moving offices from Waterton, MA to the “Innovation District” on the South Boston waterfront in September 2012 and expects to add 50 more staffers by the time the transition is complete.

Ad firm Allen & Gerritsen headed to Innovation District

Boston Herald – Brendan Lynch – ‎Aug 22, 2011‎
Boston’s Innovation District has landed another big name as advertising agency Allen & Gerritsen is moving to the South Boston Waterfront. A&G will move to Seaport East in September 2012 from its current offices in Watertown and Newton

Allen & Gerritsen moving to Seaport District

Boston Globe – Johnny Diaz – ‎Aug 22, 2011‎
The agency, which has called Watertown and Newton as its base for 25 years, will move its 120 person staff next month to South Boston to an area that Mayor Thomas M. Menino refers to as “the Innovation District.” Once there, the ad agency will add

Allen & Gerritsen Relocating From Watertown To Boston’s Seaport

Banker & Tradesman – ‎Aug 23, 2011‎
Advertising firm Allen & Gerritsen (A&G) is planning to move its 120-person office from Watertown to more than 33000 square feet in Boston’s emerging Innovation District on the South Boston waterfront by next September. A&G, named one of the best

The Ticker

Boston Herald – ‎Aug 22, 2011‎
By Staff And Wire Reports The 120-person ad agency Allen & Gerritsen of Watertown plans to move to the South Boston waterfront’s “Innovation District” and add 50 workers to its staff. The firm’s clients include the Boston Celtics [team stats],

Ad shop Allen & Gerritsen will move to Boston Seaport; plans hires

Bizjournals.com – Lisa van der Pool – ‎Aug 22, 2011‎
based advertising agency Allen & Gerritsen is planning to move to the Boston Seaport’s so-called “Innovation District,” next year, joining an assortment of high-tech, biotech and legal firms that have already located or planned to locate in the new

Boston Companies Grace Adage’s Top 30 Best Places To Work List: Allen

Bostinnovation – ‎Aug 22, 2011‎
Allen & Gerritsen will take their entire staff of 120 people over to the Innovation District of Boston about a year from now, September 2012. With that move, the agency will add roughly 50 new employees. “Allen & Gerritsen is a forward thinking

Watertown Advertising Agency Announces Move to Boston

Patch.com – Charlie Breitrose – ‎Aug 22, 2011‎
In September 2012, the firm will move 120 employees to the area of the Seaport that Boston Mayor Thomas Menino has dubbed the Innovation District. The move places the firm in vicinity of several high-tech companies, said CEO Andrew

The Best Places to Work in Media and Marketing

FINS – Julie Steinberg – ‎Aug 23, 2011‎
Ad Age has come out with its second annual list of the 30 best places to work in media and marketing and the prize goes to: Allen & Gerritsen, a Boston-based firm, known for its mentorship program and perks like insurance for

Ad agency grows into Innovation District

Boston Globe – Johnny Diaz, Casey Ross – ‎Aug 23, 2011‎
So the agency is moving into South Boston, bringing 120 employees to the Seaport District, and planning to add 50 more staff members after it gets there. “We had great space and we were in a great location,” said Andrew Graff, chief executive of Allen

What’s Next for Boston: Allen & Gerritsen Moves to the Innovation District

Business Wire (press release) – ‎Aug 22, 2011‎
The Innovation District on the South Boston waterfront was created to attract clusters of innovative people and companies to fuel economic engines for the region. a&g will be moving to Seaport East in September 2012 from its home for 25 years in

Allen & Gerritsen Moving to the Innovation District

Citybizlist Real Estate – ‎Aug 22, 2011‎
Allen & Gerritsen (a&g), the 120-person advertising agency, is moving to the Innovation District of Boston. a&g will be moving to Seaport East in September 2012 from its home for 25 years in Watertown and Newton. Once the move is complete,

 

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