Ad firm Allen & Gerritsen headed to Innovation District
Boston’s Innovation District has landed another big name as advertising agency Allen & Gerritsen is moving to the South Boston Waterfront.
A&G will move to Seaport East in September 2012 from its current offices in Watertown and Newton. The agency said it plans to hire an additional 50 employees after the move.
The new office will include a digital incubator, which will be used to experiment on new media technology, and a production studio.
The 120-person agency, with clients such as the Boston Celtics and Ninety-Nine Restaurants, was recently ranked No. 1 in Ad Age magazine’s list of best places to work.
What’s Next for Boston: Allen & Gerritsen Moves to the Innovation District
Advertising Agency is Number One Best Place to Work According to Advertising Age
Taking inspiration from a city known for discovery, CEO of Allen & Gerritsen (a&g) Andrew Graff announced today that the 120-person advertising agency, which was named the best place to work in the US by Advertising Age, is moving to the Innovation District of Boston. The Innovation District on the South Boston waterfront was created to attract clusters of innovative people and companies to fuel economic engines for the region. a&g will be moving to Seaport East in September 2012 from its home for 25 years in Watertown and Newton. Once the move is complete, the agency is projected to add up to 50 employees.
“That’s why the Innovation District will be the perfect home for our agency.”
“Allen & Gerritsen is a forward thinking advertising agency, a company that is driving innovation,” said Mayor Thomas M. Menino. “Their business will benefit from collaborating in close proximity with companies such as Vertex Pharmaceuticals, AisleBuyer, Communispace and Babson College. I am thrilled that they are bringing 120 new employees and adding 50 after their move, to the Innovation District — this is great news for Boston.”
“Creativity, technology and curiosity are at the heart of Allen & Gerritsen’s core,” said Graff. “That’s why the Innovation District will be the perfect home for our agency.”
For the past four years and through a down economy, Allen & Gerritsen has achieved double-digit growth: landing clients, hiring employees and developing new areas of business. One of the few independent advertising agencies in Boston and throughout the country, its forward thinking has bolstered its expansion. Its clients range from Boston brands such as the Boston Celtics, Ninety Nine Restaurants and Bright Horizons Family Solutions to global businesses such as life sciences giant Waters Corporation, financial services company MFS and Toyota Industries’ Raymond Corporation.
Allen & Gerritsen will take advantage of its Innovation District address to attract strategic hires and build on the strengths as an agency for the next generation of marketing. The agency delivers strategic and creative expertise ranging from broadcast and print to the latest emerging technologies in digital, mobile, search and social media marketing as well as brand promotions and media planning/buying. The new space will allow for expansion of the Digital Incubator, where a&g researches, tests and invests in emerging marketing technologies that will affect how companies communicate with consumers and businesses. The offices will house a&g’s in-house production studio, which plays a major role in the creation of the agency’s media channels and original programming. In addition, the location will be integral for business development, given the national and global range of the agency’s client base.
The location will also allow the agency to advance its leadership in the Boston business community. Allen & Gerritsen is actively involved with the Greater Boston Chamber of Commerce (a&g’s CEO Andrew Graff is on the Board), MITX and Suffolk University Sawyer Business School. Graff is also the Chairman of the Ad Club of Boston, which represents 8000 members of the advertising industry. The agency supports nonprofits such as the Boys and Girls Club of Dorchester, Citizen Schools and the New England Sports Museum by donating marketing services, volunteering time and serving on boards.
“Boston has a history of being on the forefront of invention and culture,” said Graff. “Allen & Gerritsen will play a major part in Boston’s economic future as a world class city of innovation.”
About Allen & Gerritsen
Allen & Gerritsen (a&g) is a 25-year-old advertising agency with an entrepreneurial spirit. Always focused on what’s next, we view the agency as a lab, incubating ideas to build business (including our own media channels like #Techi). a&g is ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US and named a Best Place to Work by the Boston Business Journal. Our client roster is comprised of a mix of consumer and BtoB including: The Boston Celtics, Bright Horizons Family Solutions, Bonefish Grill, Comcast, Hannaford Supermarkets, MFS Investment Management, Ninety Nine Restaurants, WBUR, Partnership for a Drug Free America, Raymond Corporation (a division of Toyota Industries Corporation), Toy State, Waters Corporation and Zildjian.
Sounds like it was a big day at the office of Allen & Gerritsen, which just topped AdAge‘s “Best Places to Work” list and will soon have a new home according to an announcement made today by agency CEO, Andrew Graff. A&G’s top exec has revealed that the 120-strong agency will be moving offices from Waterton, MA to the “Innovation District” on the South Boston waterfront in September 2012 and expects to add 50 more staffers by the time the transition is complete.
In his statement, Graff said, “Creativity, technology and curiosity are at the heart of Allen & Gerritsen’s core. That’s why the Innovation District will be the perfect home for our agency.” A&G’s CEO seems like a Beantown supporter through and through as his agency not only counts local clients including the Celtics, Ninety Nine Restaurants and Bright Horizons Family Solutions, but he’s also on the board of the Greatest Boston Chamber of Commerce and is the chairman of the Ad Club of Boston.
Among other things, Allen & Gerritsen’s Innovation District digs will house the agency’s in-house production studio and allow for expansion of its Digital Incubator.
Ad agency grows into Innovation District
By Johnny Diaz and Casey Ross
Article Courtesy of: Globe Staff / August 23, 2011
The ad agency Allen & Gerritsen was growing, but its Watertown location, on the outskirts of Boston’s media market, was an obstacle when it came to attracting talent.
So the agency is moving into South Boston, bringing 120 employees to the Seaport District, and planning to add 50 more staff members after it gets there.
“We had great space and we were in a great location,’’ said Andrew Graff, chief executive of Allen & Gerritsen, but “our business is all about talent and our ability to attract additional talent from all over the country.’’
And Boston, he said, is the draw.
Allen & Gerritsen will join a growing number of businesses moving into or near the area, which has been dubbed the Innovation District by Mayor Thomas M. Menino.
“They want to be part of the creativity of this part of the city and all the new products being generated there,’’ Menino said of Allen & Gerritsen. “The area has really taken off.’’
Two weeks ago, the developer of Pier 4 in the Seaport District said that after years of delay, it will build a $170 million apartment and retail complex there, including a 21-story tower and 357 apartments.
Others businesses moving to the area include Vertex Pharmaceuticals Inc., which is bringing 1,350 employees from its Cambridge location and adding another 500 workers, and the law firm Fish & Richardson, which is moving out of downtown Boston.
Graff said the advertising agency’s move to the district will allow it to be closer to Boston’s business community and more visible.
Other agencies that have moved into the city include the advertising firm Mullen, which relocated from Wenham to downtown Boston two years ago, and social media software company Communispace, which plans to move in October from Watertown to a spot near the Seaport District.
Allen & Gerritsen will move into 34,000 square feet of office space at 2 Seaport Lane, next to the Seaport Boston Hotel, with the option of expanding to 40,000 square feet.
“We have room to grow,’’ said Graff, who is also the president of The Ad Club of Boston, an industry group.
Graff said Allen & Gerritsen has grown despite a down economy by landing new clients such as cable provider Comcast Corp. and Raymond Corp., a division of Toyota Industries Corp.
The agency’s other clients include local brands such as the Boston Celtics, Bright Horizons Family Solutions, and the Ninety Nine Restaurants chain.
Last year, the agency developed a popular television, radio, and online campaign for National Public Radio affiliate WBUR-FM 90.9 to help the station differentiate it from WGBH-FM 89.7, Boston’s other major NPR affiliate.
National industry magazine Advertising Age yesterday named Allen & Gerritsen as the best place to work among ad agencies across the country.
Johnny Diaz can be reached at email@example.com.
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