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Boston Innovation Spotlight – Crimson Hexagon

Crimson Hexagon Announces Record Growth

Leading Social Media Analysis Firm Moves to a Larger Location to Support a Growing Customer Roster

Crimson Hexagon - Boston Innovation District

BOSTON, MA—November 21, 2011—Crimson Hexagon (www.crimsonhexagon.com), a global provider of social media analysis software that delivers business intelligence for brands and market research professionals, announced today that it has moved its headquarters to a new location in Boston’s Seaport District.

The expanded space will accommodate the growing team responsible for the company’s 200% year-over-year sales growth to date. This strategic move places the company in the heart of Boston’s innovation district, quadrupling the size of Crimson Hexagon’s former headquarters and supporting content, partner, staff and client growth.

Over the past year, Crimson Hexagon has more than doubled its customer base, including recent wins with the StrategyOne division of Edelman Worldwide, the largest private media relations and strategic research company in the world; Twitter, with whom Crimson Hexagon partners for analysis of the Twitter “firehose,” while also providing support for the company’s new promoted products; CP+B; the Harmony Institute; the Pew Research Center’s Project for Excellence in Journalism; the United Talent Agency; a major television content juggernaut; a major international music label; a major American auto manufacturer; Venables Bell & Partners; and a slew of traditional and digital media and CPG clients focused on returns from their social media investments.  To support its growing client roster, Crimson Hexagon has doubled the size of its internal team, expanding its Client Services, Sales and Marketing, Finance, Science and Engineering departments.

“Our new larger headquarters supports the markets’ larger vision for meaningful financial returns on social media and traditional research,” said Patricia Gottesman, President and CEO of Crimson Hexagon. “Virtually every client we see comes to us looking for better, faster integrated analyses of their retail and CRM data, as well as global public opinion tracked for trends over time. Our products produce relevant insights from every social and financial data point our customers bring our way, synthesized with up-to-the-minute economic data on world markets.”

Recently named by Fast Company as one of the Top 10 Most Innovative Companies on the Web, Crimson Hexagon is powered by patent-pending technology originally developed at Harvard University’s Institute for Quantitative Social Science. The Crimson Hexagon ForSight™ platform surpasses the capabilities of traditional social media monitoring and expands the capacity of market research.

About Crimson Hexagon, Inc.

Crimson Hexagon, founded in 2007, is the global provider of social media analysis software that delivers business intelligence for brands and market research professionals. Powered by patent-pending technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform overcomes the limits of traditional market research by delivering a real-time view of how engaged online consumers truly think and feel about a brand or issue.  For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.


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Created by: Media Crush Salem MA