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Boston Innovation Spotlight – DataXu

BBJ Startups & Venture Capital

In brief — DataXu expanding in Boston

DataXu Boston MA - Innovation District Boston MA

Kyle Alspach – VC Editor – Article Courtesy of:  Boston Business Journal
W. Marc Bernsau

DataXu CEO Mike Baker says the company is taking additional space for its South Boston headquarters.

South Boston “Innovation District” resident DataXu is expanding its headquarters, as the company continues to grow fast in the area of providing technology for automatically (and rapidly) placing customer-targeted ads online.

CEO Mike Baker didn’t have the square footage on the expansion off hand, but it’s sizeable; the project involves taking space in the adjoined building next to their current office at 281 Summer St. Baker said the expansion is expected to be completed this quarter.

The company has grown to a staff of more than 100 in Boston, and expects to add another 20 to 25 employees in Boston this year, Baker said.

DataXu saw more than $30 million in revenue in 2011 and has 400 customers, he said, which include Ford, Kellogg’s and SAP.

About DataXu

How We Work

dataxu boston ma - innovation district

You’re not just buying a system from us. You’re partnering with us to co-develop your customer acquisition strategy for the future—your 100% digital future. Some experts claim that 100% digital advertising will not happen until 2020. Others predict the end of advertising altogether. It’s clear that the future will be here sooner than expected and that it will bring profound changes. Those who will be ready to embrace it first will win—and win big.

And we’ve embraced it. This is why we recently acquired Mexad, a leading European demand-side platform services provider with established local digital marketing expertise in Germany, the UK, Spain, France, Italy and Brazil. The addition of Mexad comes at an important time for brands looking to run global programs at scale leveraging the efficiency and effectiveness of DSPs.  As economic concerns deepen, companies are increasingly working to maximize their ROI to drive higher profits. Multinational advertisers have relied on DX3 to optimize their digital marketing and customer acquisition efforts in North America.  With the acquisition, DataXu will offer these customers unrivalled global scale and efficiency, while also providing country-specific knowledge and a high level of local service.

Co-inventing the future with you

We’re driven by the possibilities ahead and committed to collaborating with you to co-invent a digital future.

We think of it as a movement. Call it the future of advertising, the data revolution, or the 100% digital future. But we’re looking for people like you to join this movement and build the future now. Together. If you want to be involved, join now by signing up below. We promise not to spam you, of course.

We unite people, passion, and processes

The people we hire have a passion for analytics, people, and marketing. From a background point of view, we’ve been able to assemble a team with some of the best minds from Academia, Silicon Valley, Wall Street and Madison Avenue. The DataXu tribe includes our employees, customers, partners, investors, friends—and you. We’re all united by a shared belief in rapid and relentless innovation, in solving your tough problems and in preparing you (and us) for the future, and in leveraging the power of technology.

Here are just some of the people who can help bring you into the 100% digital future:

Managed Service

Many of our customers start using the platform by engaging our skilled Managed Services team. Under your direction, we set up your campaigns and manage all day-to-day work.

Co-Managed

Learning how to use our platform is easy and many of our customers take the lead in managing their campaigns with expert guidance from the DataXu team.

Self-Serve

Our unified console and intuitive workflow make it easy for you to manage all of your digital marketing initiatives through our integrated platform. For the most experienced teams, DataXu provides the most cost-effective path to comprehensive digital marketing management.

Managed Services Team

Need help tweaking a flight? Adding a data buy? Adjusting pacing? Whatever level of engagement, DataXu’s managed services team is available to help.

Advanced Analytics Group

When you’ve got a problem that refuses to yield or a hunch that needs confirmation, you can engage our Advanced Analytics Group – a team of PhD’s and statisticians with decades of strategy and analytics expertise. We’re here to create custom models, run advanced experiments and answer your hardest questions.

Boston Headquarters

281 Summer Street
5th Floor
Boston, MA 02210

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