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 ~Boston's Innovation District News, Technology & Special Events~

Boston’s Waterfront New Identity

In the land of improbable places Putting faith in the power of words, government and business leaders rename neighborhoods to attract new companies. But often serendipity is the key to branding. By Scott Kirsner, Globe Correspondent People walked around near the Institute of Contemporary Art in the Fort Point area in the fall. In an effort to brand the area and attract more businesses, Boston officials have labeled it the Innovation District. People walked around near the Institute of … [Read more...]

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